How Magnets Are Used in the Creative World of Product Packaging
Creative designers and retailers in manufacturing companies are looking to create the most innovative and easy-to-use packaging for their products. Some companies want to take it a step further and create even more unique packaging that actually engages customers in its use. To do so requires them to experiment with new materials. In recent years, magnets have become a popular choice.
Whether they’re highly visible or hidden from the consumer’s eye, magnets can be a key component in convenient and durable high-end packaging. This is especially important for a product that might require continued use while remaining in the same package. In other words, for products that may be used again and again.
In this instance, packaging almost becomes part of the product. For example, some products or product-packaging that has been improved by the use of magnets include:
- Greeting cards
- High-end marketing material
- Purses or handbags
- Cosmetics
- Stationery
- Movies, music, or books sold as part of a series
- Gourmet or specialty food