No matter the size of your business, magnets can be a powerful tool in your marketing strategy. You can use them to promote products and services in target areas, offer them as merchandise, or provide them as a free gift with purchases.  First, it’s important to identify the goal of your magnet marketing campaign. Likely, you’re implementing magnets to promote your brand or offerings. However, your magnets should also offer legitimate value. In other words, marketing magnets should be tools in and of themselves. After all, the more use the potential customer can get out of them, the more often they’re seen. Plus, the user will have more positive associations with your brand. 

Types of Marketing Magnets

Here are several types of magnetic tools you might use as a part of your marketing strategy: 
  • Car magnets
  • Calendar magnets
  • Magnetic notepads
  • Business card magnets
  • Magnetic charts
  • Magnetic signs

Return on Investment (ROI)

One perk of magnetic marketing is the cost of implementation. You can purchase bulk orders of magnets knowing that you’ll likely have a high ROI. After all, how many times a day does someone see a fridge magnet or, better yet, a car magnet? While it’s difficult to calculate exactly, most ROI estimates would tell you that your magnets will make a lot of in-person impressions, equaling more opportunities to convert leads. 

Call-to-Action (CTA)

Because your branded magnets will be viewed frequently, be sure to offer something or include a meaningful CTA. It’s a wasted opportunity if you don’t at least tease an incentive. For example, think about adding a coupon code to every magnet. At the very least, provide a website for the customer to get more information.

Invest in Marketing with Apex Magnets

At Apex Magnets, we offer a range of magnets that are ideal as promotional materials for your next magnetic marketing campaign. To tailor the size and shape of your magnet, fill out a custom magnet request form and we’ll provide a free quote!